Business Confucius Institute: Meet the Author: Bridging the Gap (An Introduction to Intercultural Communication with China)

In this Business Confucius Institute guest lecture Dr Catherine Hua Xiang unravels the nuances of effective communication in China.

Her new book, 'Bridging the Gap', equips readers with the understanding needed to navigate cultural differences, making their cross-cultural interactions more successful and rewarding.

Register here to join us in-person or online

Using relatable case studies and examples, Catherine explains the 'what', 'why' and 'how' of intercultural communication with China, covering topics such as:

• Chinese thought patterns and communication styles
• Digital communication in China
• Chinese cultural values
• How to communicate effectively with Chinese people

This event is an opportunity to hear more from the author herself and ask your questions. Attend in-person or online to learn how to overcome cultural barriers when doing business in or with China.

In-person attendees are invited to join us for networking, refreshments and cultural demonstrations from 5-6pm, when the book will also be available to buy for a special price. See the full agenda below.

Event agenda

Registration and networking (5:00-6:00pm)

Join us in the lower ground floor area of the Esther Simpson Building for refreshments and networking before the talk. This will include:

• A book stall where you can buy the book at the special price of £7.99
• Guzheng performance
• Calligraphy demonstration

Talk and Q&A (6:00-7:00pm)

Networking and book stall (7:00-7:30pm)

Event close (7:30pm)

About the author

Dr Catherine Hua Xiang is an established author and applied linguist. She is Head of East Asian Languages at LSE, Programme Director of LSE’s BSc International Relations and Chinese course, as well as UK Director of LSE Confucius Institute for Business London. She is also a consultant to companies wishing to engage with China.

About the book

This is the first title in the new “Navigating China” series of books written by leading experts in the field of international business and cross-cultural communications. The book unravels the nuances of effective communication in China. It introduces readers to the basics of intercultural communication. It also highlights cultural, linguistic, and socio-economic factors that shape how Chinese people communicate. This essential guide will equip readers with the understanding needed to navigate cultural differences, making their cross-cultural interactions more successful and rewarding.

By combining theory and practice, the book presents insights and techniques in inter-cultural communication. How does our language reflect our thoughts? What is the relationship between our culture and communication? How can we overcome cross-cultural boundaries and communicate effectively both in interpersonal or business settings? For anyone doing business in or with China, this book is an essential tool for effective communication.